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It’s no secret that the aviation industry changed after Covid. One of the less obvious shifts? Some people stopped picking up printed magazines in public spaces and that behaviour hasn’t bounced back! Whether it’s at an FBO lounge, a waiting area or a shared office, far fewer buyers are leafing through print publications. Hygiene habits changed, foot traffic reduced and reading patterns shifted online. If you’re still relying on magazine ads to market your aircraft, you could be missing out on today’s most engaged buyers.
AvPay Helps You Adapt to How Buyers Behave Today
We’ve built our platform specifically to help brokers navigate the post-Covid landscape and connect with aircraft buyers where they now spend their time – online.
More Eyes on Your Listings, Without the Guesswork
Unlike a printed ad sitting on a coffee table, your listings on AvPay are searchable, shareable and constantly working for you. Buyers can find your aircraft while scrolling their phone, checking their email or browsing our website – not just when they happen to be in the right place with the right magazine.
Targeted Reach, Not Passive Placement
Print ads rely on someone picking up the right issue at the right moment. AvPay flips that model. We deliver your listings to people who are already searching for aircraft and push them out through digital channels like email and social media to increase reach and relevance.
Social Media Built for Aircraft Sales
Each listing you post is supported by tailored content across 8 social media platforms, helping you get in front of our 165,000+ aviation followers and grow your own online audience at the same time. That kind of exposure simply doesn’t exist in print.
Real Engagement, Real-Time Results
With print, you never know if anyone even saw your ad. With AvPay, you’ll know exactly how your listings are performing, from clicks to direct enquiries. It’s marketing you can measure, improve and scale.
Be Where the Market Is, Not Where It Was
Covid changed buyer behaviour permanently. Print readership is down. Digital consumption is up. Aircraft brokers who adapt to these trends are the ones staying visible and winning more deals. AvPay gives you the tools to stay ahead, with real-time listing updates, targeted marketing and an integrated system designed to drive enquiries.
If your aircraft listings are still relying on coffee tables and chance encounters, it’s time for a smarter approach. Let us help you replace outdated print with the digital visibility today’s buyers expect.