No Enquiries? Don’t Automatically Cut the Price

Your aircraft has been advertised for weeks and the phone isn’t ringing. It’s tempting to reduce the price, but first ask whether the problem is the price or whether enough genuine buyers are actually seeing it. Before making a reduction, diagnose the problem.

Price or Exposure Checklist:

✓ Compare your aircraft with current competing listings
✓ Account for hours, maintenance, avionics and condition
✓ Check whether your photographs and description are strong
✓ Make sure the listing appears on relevant marketplaces
✓ Review how many enquiries you’re receiving
✓ Pay attention to repeated buyer feedback
✓ Consider whether upcoming maintenance affects value

Plenty of views but very few enquiries can suggest buyers aren’t seeing enough value at the advertised price. Very few views may point towards an exposure or presentation problem instead.

Don’t react to one low offer. Look for a pattern and reassess against genuinely comparable aircraft. If you do reduce the price, make the change meaningful enough to reposition the aircraft against competing listings rather than repeatedly making tiny reductions.

Aircraft sellers, what tells you it’s genuinely time to reduce an aircraft’s asking price?