Email Marketing Service from Web Digital Works

Description

I was reading a report that clients are 5X more likely to open & read a message than an email. Email marketing should still form a large part of your digital marketing. In my own business, it was my number one source of new business.

When I uttered this phrase email marketing to my customers, many would say things like “I don’t read emails” “They don’t work in our market.”

Anything I recommend to customers is based on web analytics. My experience across thousands of clients is that email marketing is a very effective way to get traffic to your website &, more importantly, generate enquiries.

When setting up a website, it should be one of the main things that you get your developer to do. Make sure that there is a subscription to our email list prominent on every page of your website. Every email subscriber you get adds value to your business people think money is still the main currency. I disagree information is the number one thing that will add value to any business.

It’s also important to collect customers mobile numbers. I was sending automated text messages a decade ago- this still isn’t a mainstream product. In the coming years, I think it will form a large part of what every business does to market itself.

You will need to sign up for a third party company to send your email flyers. The best two in the market are Mailchimp & Constant Contact. You can tie these systems in with your website. This is good because they make sure that all the legal side is covered & don’t fall foul of any spam laws.

Now you are all set up & ready to send, a client will often want to send email campaigns that are content heavy. When you send email flyers, less is more. Most of the emails will be opened on mobile devices. A picture, some brief content & a call to action will suffice.

You should always split test email campaigns & find the best format that works for your business. You can check on your web analytics after sending & make sure you have added conversion tracking.