Distribution & Analytics From Business Wire

Distribution & Analytics From Business Wire

Geographic, industrial, demographic, & subject-specific distribution targeting options, plus press release key metric reporting. Target Your News, Reach Your Audiences, Measure Your Impact. Understanding your audience, their interests, & how to best reach them is an important part of the news distribution process. Business Wire’s experienced team offers one-on-one guidance, partnering with you to determine the best methods to target the audiences most interested in your news, yielding increased reach & engagement.

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Description

Distribution Lists
More ways to reach & activate your audiences than any other newswire. Lists for all your news release needs. Every press release has an audience. Picking a target audience & understanding what is important to that demographic is vital when turning press releases into news stories. Business Wire provides a wide range of ways to target the geographic markets, industry verticals, demographic audiences & subject-specific platforms important to your strategy. Each list reaches & engages reporters, influencers & analysts who have opted to receive our news. Our lists also make your release easily accessible online & within social platforms. For more than 60 years, Business Wire has worked with media outlets around the world as a trusted provider of breaking news. Leveraging our relationships & reach, we maximize the visibility & impact of your press release within your home market & around the world.

NewsTrak Reports
Press release metrics to help you pinpoint success. Measuring the Effectiveness of Your Press Releases. Preparing your press releases takes time, thought & effort. Not only do press releases share your latest news, they also generate brand awareness & help you grow your audience. It’s important to know if that work is paying off. With Business Wire NewsTrak Reports you receive information beyond the st&ard “mentions report.” A data-rich set of press release metrics, NewsTrak shows you how your audience engages with your story. NewsTrak shares key results of your news release, displayed to highlight the most important press release metrics such as volume, sentiment, & location.

Geographic Targeting
News has no borders. From Local to Global. Reach media, consumers & the financial community nearly anywhere in the world. News has no borders, so use our global circuits for distribution in every region of the world, in 19 languages.

Industry Targeting
Reach the right audience, every time. Make News by Reaching the Right Audiences. When you make an announcement, make sure it’s reaching the media covering your specific industry. With more than 200+ vertical trade media categories, your news will reach the right audience, every time. Industry specific media targets include technology, biosciences, entertainment, energy, automotive, health, sports & more. Have your news posted to the front page of VentureBeat.com, appearing alongside other top news that draws more than 10 million monthly page views by the venture capital investment community.

Demographic Targeting
Communicate your important news to the people it impacts the most. An easier way to reach highly-targeted markets. Business Wire’s ethnic media circuits provide guaranteed online placement & media visibility of your news releases on the influential platforms that reach key communities. Our demographic distribution aims to bring your important news to the people it impacts the most – in a highly targeted, efficient & timely manner.

Public Policy Services
Send your issues-focused news to the media & decision-makers. How to Reach Government & Other Decision-Makers. Public Policy circuits offer immediate distribution of breaking “issues-focused” news to governors’ offices & legislative leadership, all the way to our direct feed to Congress & the White House. You can even reach members of Congress or Committees, by fax, on your organization’s letterhead. Circuits include government, policy & issues writers & editors around the US, plus lawmakers & other government decision-makers.