Public Relations Services From Business Wire

Public Relations Services From Business Wire

PR tools to deliver your news & build relationships with target audiences. Maximize the reach of your news with Business Wire’s press release services & partnerships. Our experts will help match your news to your audiences & provide guidance throughout the release submission process, all to help you achieve your campaign goals.

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Description

Press Release Distribution
Every day, press releases distributed by Business Wire reach over 100,000 media outlets in more than 160 countries, jumpstarting conversations across industries & around the globe. From market-moving financial news to niche industry updates, organizations use Business Wire to launch their news.

Interactive Media
Take your news to another level. Add engagement to your brand story with Business Wire Interactive Media. Explore the tool below to see what’s possible with our user platform & learn how interactivity adds interest & drives action.

Smart News Release
Increase Impact, Views & Engagement with a Multimedia News Release. Photos & videos make your headlines 5x more clickable. Get more engagement with your press release by showing your brand story, not just telling it. Business Wire’s Smart News Release combines your press release text & multimedia into an eye-catching visual news story that reporters, financial audiences, & consumers want to read. Audiences can easily find & act upon your news, increasing views & shares of your source content.

NewsTrak Reports
Press release metrics to help you pinpoint success. Preparing your press releases takes time, thought & effort. Not only do press releases share your latest news, they also generate brand awareness & help you grow your audience. It’s important to know if that work is paying off. With Business Wire NewsTrak Reports you receive information beyond the standard “mentions report.” A data-rich set of press release metrics, NewsTrak shows you how your audience engages with your story. NewsTrak shares key results of your news release, displayed to highlight the most important press release metrics such as volume, sentiment, & location.

Media Database & PR Software
Find, connect & build your own media relationships. Business Wire believes in the power of relationships when it comes to building your brand. For more than 60 years, we have relentlessly focused on establishing trusted relationships with reporters, media outlets, analysts, business leaders, & consumers with our highly relevant, actionable news content. To build your own relationships with journalists, Business Wire recommends Muck Rack’s Media Database & Public Relations Management (PRM).  Comprehensive & intuitive, Muck Rack allows you to easily search for journalists, learn their preferences, & find the connection between your news & your target interests. Using cutting-edge technology to update in real time, Muck Rack’s opt-in global media database is extensive & accurate. The user-friendly interface & collaborative tools make organizing all parts of the media relations process easy – from pre-press release research to media list building to post-program reporting.

Global, Mobile, Social & Measurable
Go global on multiple platforms & measure your results. Amplify your news with our GMSM features, broadening the reach, presentation & shareability of your news. GMSM is included with English-language Business Wire circuits, & any international or global circuit that includes an English-language component.

IR Websites
Delivering an unmatched level of support & individualized solutions. Tap the power of two industry leaders to drive results for your PR & IR programs. Our partnership pairs Business Wire’s industry-leading newswire & distribution services with Q4’s best-in-class communications & intelligence solutions. That means both PR & IR professionals get access to a comprehensive suite of global news distribution, web hosting & design, webcasting, intelligence, analytics & engagement solutions. We’re providing you with advanced capabilities to meet your evolving needs.